Off-Road Oklahoma: Dodge Truckbed Liners

April 16th, 2014

Although Oklahoma gets a bad rap for being a fly-over state, we’re giving you and your Dodge plenty of reasons to stay home and explore this summer. Once you’ve finished spring cleaning (don’t neglect your vehicle, either), it’s time to pack up for the weekend.

Did You Know: Oklahoma has the largest number of lakes created by dams in the United States, with over 200 man-made lakes (and an additional 650 that occur naturally). With numbers that high, do you really have any good excuse not to go this summer?

Hiking by Grand Lake, OK

Whether it’s Eufala, Tenkiller, Grand, or even just the pond in your backyard, the lake is a destination that’s hard to beat. Before you can sort through your fishing poles and inner tubes, there’s one thing your vehicle is missing to make this weekend count:

Your truck—whether it’s the stunning 2014 Dodge Ram 3500 or the same 2002 Dodge Dakota you were driving in high school—needs a little summer lovin’, too. Show it how much you care by protecting its truck bed with a high-quality liner. Even if you’re hesitant to buy in to the idea that your heavy-duty, durable truck needs a little extra something, trust us: you want a liner.

Why Get a Liner?

  • In addition to protecting your truck bed from damage and debris, a liner creates a non-skid surface for your cargo. Whether you’re hauling potentially corrosive materials or just your tackle box, you can bet your truck bed is taking a toll.
  • There are two types: spray-on and drop-in liners. Spray-in liners are installed by a professional after your truck bed has been properly cleaned, and are permanent. Drop-in liners can be installed and removed at your convenience, without needing a professional to help.
  • There is a liner made specifically for your truck and its needs, which a little bit of research, or chatting with an expert, can help you with. You definitely don’t have to go it alone!

Once you have your protective lining in place, the hardest decision you’ll have to make is what to bring along for your weekend at the lake. While we can’t help you choose between kayaking and tubing, we can help get your truck ready for a long weekend away. Call or stop by today!

NHTSA Closes Investigation on Jeep Liberty, Grand Cherokee

March 31st, 2014

Following claims that some Jeep models were igniting fires, the National Highway Traffic Safety Administration (NHTSA) launched an investigation early this month.

This is an exaggeration.

The investigation affected an estimated 2.7 million vehicles: 1993-2004 Grand Cherokee and 2002-2007 Liberty models. Initially, parent company Chrysler refused a voluntary recall of the affected vehicles. They stated that the two models in question met or exceeded all safety standards at the time they were built in their respective classes, and that NHTSA’s findings were “based on an incomplete analysis of the underlying data.”

Recently, Chrysler amended and agreed to recall the vehicles in question. Despite the NHTSA launching an investigation based on only two complaints, Chrysler agreed to the recall to avoid a series of public hearings regarding the safety of the vehicles in question.

NHTSA contended that the Jeep’s gas tank was in danger of rupturing if hit from the rear, causing a fire. This coincided with a similar complaint regarding the driver’s side door on Libertys, where the power switch windows could ignite a fire.

After investigation, NHTSA found that the failure rate of the switches was low, with the probability of fire even lower. Chrysler agreed to install trailer hitches on any Liberty that didn’t have one to help protect the gas tanks.

NHTSA closed their investigation following this compromise, citing that they found no indication of a trend in the incidents. Although Chrysler hasn’t released how much the recall will cost, they have contacted any affected Liberty owners.

For more information on the recall, or to see if your Liberty may be affected, please contact us. We’d love to help you get back out on the open road!

Everything You Want to Know About the 2015 Jeep Renegade: Jeep’s First (Awesome) Crossover

March 24th, 2014

You’ve seen crossovers before, but not one quite like this.

Image Courtesy of Autoweek.com

Have you ever wanted a Jeep, but didn’t care for the harsh, ex-militant exterior of the Wrangler or the smoothed-over edges of the Compass? When Jeep’s executives got together with your concerns, the 2015 Jeep Renegade was born.

While there have been a few concerns about such a cross-over circulating, the first impression of the Renegade doesn’t leave much room for speculation. Its debut at the Geneva Auto Show was more than warm and welcoming for the SUV-styled Jeep. Although Jeep hasn’t released all of the details just yet, here’s what you need to know so far:

  • The Making Of: The Renegade’s design team clearly had the Wrangler in mind: the grille, headlights, and upright stance all mimic the Renegade’s older cousin. To keep with the military ancestry without all of the harsh lines, the designers included Xs stamped into the model—just check out the taillamps. In fact, the Renegade’s design is full of Easter eggs, including the silhouettes of Willys Jeeps printed on the wheels and a topographical map of Moab inside the storage bin. Can you find them all?

To really put the icing on the cake, the masterminds behind the 2015 Renegade were formally fetching coffee. That’s right–the design team also consisted of Fiat Chrysler rookie designers—and they did an outstanding job. After being told to “design a car for yourself,” the best pieces were put together Frankenstein-style and transformed into a working model.

  • Details on Design: The exterior, although similar to the Wrangler, has more to offer than your average crossover. It happens to have the most intricate Selec-Terrain system parameters of any Jeep ever made, since it had so many different engine and transmission options to accommodate. If that didn’t make it cool enough, the interior design was modeled after BASE jumping suits—and even come with similar  X Games-inspired names. Finally, instead of wrangling with the old Jeep frame, the Renegade’s top only needs a key and your two hands to be removed and let in a little sun.

Although early speculation puts the 2015 Renegade on the market early next year, the price tag is still up for debate. Early reports put the price tag around $18,500, although Jeep said they weren’t releasing any numbers until closer to the launch date. To stay up to date on Jeep’s happenings, stick with us—we’ll keep you updated.

Dodge Chargers Recalled

March 17th, 2014

After a halogen headlamp error was detected, Chrysler issued recalls on the Dodge Charger for the 2011 and 2012 model years.

Approximately 43,450 vehicles in the U.S. alone are affected by the recall, with an estimated additional 3,000 models outside the U.S. Although the headlight defect wasn’t related to any injuries or accidents, Chrysler will still be contacting the affected owners to repair the damaged components. This recall is closely following an earlier recall on the same vehicle for police vehicles equipped with jumper harnesses.

While the defect doesn’t affect performance or jeopardize safety, affected owners are encouraged to bring in their Charger—free of charge—to have it repaired. Following a notification from Chrysler, drivers can contact us to schedule an appointment.

The seventh-generation Dodge Charger debuted for the 2011 model year with a redesign reminiscent of the Chrysler LX platform. The stamped hood and side panels, as well as the taillights, reflect a style similar to that of the Charger’s 60s and 70s model. Available with V6 and V8 engine- and 5- and 8-speed transmission options, the seventh generation is anything but antique.

This year, the Charger is also available in the 100th Anniversary Trim Edition—celebrating 100 years of the Dodge brand, which was founded in 1914. It features a granite metallic grille, as well as 20-inch granite pocket wheels on both the SXT and R/T models. Exclusive leather interior designs, splash screens, and badging are also included.

Whether it’s to repair a recall, change your oil, or get you a new set of wheels—we’re here for you. Contact us today to see how we can help you get back on the road!

Chrysler Orders Vipers Destroyed

March 10th, 2014

A 1992 pre-production Viper with the VIN #4 is on the chopping block, among 92 other originals. The electric blue model is currently residing at South Puget Sound Community College in Olympia, Washington, although not for long.

Photo Courtsey of FoxNews.com

Chrysler recently announced its intentions to have each of the 93 original pre-production Dodge Vipers it had previously donated to schools across the country for educational purposes destroyed. Despite having an estimated $250,000 value, the Viper still appears to be doomed: Jay Leno himself was turned down from purchasing the model in an attempt to save it.

Due to certain restrictions, Chrysler still owns the Vipers despite donating them to schools to use for education. Because of this, Chrysler is fully able to retract the vehicles from the schools and have them taken apart and recycled. But why would they want to?

Rumors circulated about two of the pre-production vehicles being involved in accidents that cost Chrysler millions of dollars, although the models are not certified to be driven. In response to these claims, Chrysler released a statement that outlined the agreement of the donation, citing the destruction of the models as the conclusion since they are “no longer needed for their intended educational purposes.”

Petitions have begun to circulate online in an attempt to save the classic cars, but Chrysler has the demolition date set within the next two weeks. This, on top of the Corvette disaster last month, has made it a rough time for classic cars.

The Viper model in question alone would serve well in a museum: although the technology is out of date for educational purposes, it does demonstrate how far automotive technology has come in just a few short years. These models featured hard-tops four years before they were available on the production model, and only has around 400 miles on it due to dynamometer tests.

Much like the Viper on the chopping block, the 2014 SRT Viper is a striking car with a lot to offer. While the exterior is definitely similar, everything else has undergone a definite overhaul. Stop by to test drive yours today!

Dodge SRT Viper Brings Home Award

March 4th, 2014

While the 2013 Dodge SRT Viper bringing home another award may not seem like news, what the award represents certainly is. The National Automotive History Collection (NAHC) selected the SRT Viper as its “Collectible Car of the Future”—for the third time.

Photo courtesy of The Auto Channel.com

You read that right—NAHC members vote annually to award a model car the title. But what, exactly, does it mean? Charles K. Hyde, president of the NAHC Board of Trustees, explains, “We ask our members to predict which of the year’s new vehicles will command the highest attention at Detroit’s famous Woodward Dream Cruise 25 years from now. Car enthusiasts select this award, making it unique among vehicle-of-the-year awards.”

Ralph Gilles, president and CEO of SRT Brand and Motorsports, Chrysler Group, LLC, accepted the award during a ceremony held at Chrysler’s Featherstone Research and Engineering Center in Auburn Hills, Michigan late last month.

Gilles said, “With fewer than 30,0000 Vipers built since the nameplate’s launch in 1992, the Viper has earned its place as a unique, hand-built American exotic supercar. The National Automotive History Collection award further recognizes the exclusivity and collectability of our flagship performance machine from Chrysler Group.”

The fifth-generation Viper returned in 2013 under the SRT brand with more power and performance than in previous models. Powered by an all-aluminum, 8.4-liter mid-front V10 engine that delivers up to 640 horsepower, it’s not hard to see why it has the best power-to-weight ratio of any Viper to date.

The interior is outfitted in Laguna leather, available in four different colors. From the upgraded technology and safety features to the inspired outline of the exterior, the Viper’s redesign has created a supercar for the long haul.

Tome Jovanski, lead designer for the SRT Viper interior, said, “First and foremost, Viper is a sensory experience. Everything you touch, see, smell, and hear should communicate craftsmanship and performance. We went all out. Some might say a little extreme, but that’s what a Viper is.”

The NAHC members have to agree with Jovanski on this one—but will you? Come see what the new Viper is all about!

End of the Avengers: Dodge Changes Lineup Again

February 24th, 2014

Don’t worry—we aren’t talking about the movie sequel that’s due to debut May of next year. Instead of everyone’s favorite superhero gang, we’re talking about the automotive model.

Total sales since its first debut in 2007 come in at just over 406,000, but that won’t be enough to save the model. Dodge recently announced that it would be discontinuing the model, along with parent-company Chrysler’s 200 model. For Dodge, that brings back rumors of speculation about what the brand has planned; the line-up now has a whole between the compact Dart and larger Charger.

Image courtesy of Wikipedia.com

The mid-sized sedan first debuted in North America in 1995 as a two-door coupe under Mitsubishi Motors. In 2000 it went on a slight hiatus, until Chrysler brought it back as a four-door mid-sized sedan, similar to the model you are familiar with today.

Originally designed to replace the Dodge Stratus, the Avenger took on a sportier edge with a squared front grille and a 2.4L aspirated “World Engine.” The model also featured a “chill zone” compartment, capable of containing up to four 12-oz cans and keeping them cooled to a 40 degrees Fahrenheit. Among other features, the Avenger had heated and cooled cup holders, as well as earning the IIHS Top Safety Pick Award for 2014.

The Avenger was also chosen to represent Dodge for NASCAR in 2007, and has undergone several changes since then. Revisions for the 2011 model year consisted of a major overhaul: in addition to creating a rougher exterior, the interior redesign upgraded the technology and completely renovated the dashboard.

Even with the changes, it doesn’t seem as though the Avenger will be sticking around.

Have questions about Dodge’s new lineup? Contact us! We’re more than happy to talk you through it.

Charger and Challenger SRT Models, Satin Vapor Ed. 300 Released

February 20th, 2014

The Chicago Auto Show is typically used as a strategic event: towards the beginning of each year, it’s a prime spot for automakers to release special editions, aftermarket parts support, and other masterful creations they’ve been hiding in their garage. The 2014 Chicago Auto Show was no exception, and Dodge certainly didn’t disappoint.

Image Courtesy of Motortrend.com

In addition to the other wonders Dodge brought to the show, it also showcased the Satin Vapor Editions of the 2014 model-year Challenger, Charger, and Chrysler 300 from SRT. While the name itself may have brought a few questions to your mind, rest assured the package doesn’t tone down the fierce edges of these muscle cars. Although the Edition design has the same name, each package is tailored specifically to the model of the vehicle it’s augmenting.

Ralph Gilles, President and CEO of SRT Brand and Motorsports, Chrysler Group LLC, said, “We’re responding to the diversifying tastes of our performance enthusiast customers by expanding our product lineup to offer more custom models straight from the factory. Building on our core vehicle strategy, the Satin Vapor Edition models add some swagger with new, brand-exclusive finishes and content that augment the value proposition of our popular “Core” price classes.”

SRT Challenger Satin Vapor Edition– $1,700

The Challenger package features 20-inch aluminum split five-spoke wheels with a Black Satin Vapor finish, Satin Black mirrors, Satin Black fuel door, and a grey HEMI badge. The interior features charcoal seats in Nappa leather, ultra-suede inserts, and a mini-carbon bezel instrument panel. The Edition is available in Bright White, TorRed, Header Orange, and Graphite.

SRT Charger Satin Vapor Edition– $2,330

The Charger package features 20-inch aluminum split five-spoke wheels in a Black Satin finish, a Satin Black Super Bee tail graphic, Satin Black roof, hood, mirrors, and spoiler, as well as the grey HEMI badge. On the inside, black seats are trimmed in Nappa leather with ultra-suede inserts and the 8.4-inch Uconnect Media Center touchscreen LED display. Available colors include Bright White, TorRed, Billet Silver, and Graphite.

Both Special Edition models will be available during the second quarter of this year. What do you think of Dodge’s Special Editions? To see all the new details from the Chicago Show, stop by and see us!

2014 Dodge Journey Crossroad Debuts at Chicago Auto Show

February 12th, 2014

When Dodge came under scrutiny last year for clearing up its line of available models, the fate of the Journey seemed uncertain. It was aging, having been debuted in 2008, and didn’t offer much variety from the traditional models offered by parent-company Chrysler LLC. At this year’s Chicago Auto Show, however, Dodge introduced an entirely new side to the Journey: meet the 2014 Journey Crossroad.

Photo from Autoblog.com

With dark finish 19-inch wheels and chrome accents, the Journey Crossroad certainly looks different than its ancestors. New front and rear fascias add to the more rugged design, which is emphasized by the availability of three distinct exterior designs.

Under the hood, the Crossroad offers both a 2.4-liter four-cylinder and a 3.6-liter Pentastar V6 powertrain engine option. With up to 283 horsepower and 260 pounds of torque, the Crossroad isn’t your average crossover. The 5-year/100,000 mile limited powertrain warranty lets owners rest easy knowing their Crossroad is in more-than-capable hands, and it’s 25 mpg highway abilities will make you forget all about filling up.

Dodge went on to refinish the inside of the three-row, seven-passenger Crossroad to include an 8.4-inch Uconnect touchscreen and leather seats. The front passenger seat is now fold-flat, complete with a hidden storage bin under the cushion. Power heating and foldaway mirrors really take the redesign to the next level by allowing the Crossroad to offer technologies not typically available in the crossover market.

President and CEO of Dodge Brand, Chrysler Group LLC Tim Kuniskis said, “The Journey has always been Dodge’s Swiss Army knife in the CUV segment, and with the new Journey Crossroad, we are expanding that flexibility by now offering three different exterior appearances. The Crossroad’s rugged styling gives it a tough presence on the road; the available all-wheel drive system gives it the capability to back it up in a variety of bad weather conditions.”

Although the sun finally seems to be coming out, bad weather capabilities aren’t far from any Oklahoman’s mind. Starting at $24,995, the Journey Crossroad is certainly worth every penny. Come test drive yours today!

Replay: Dodge Super Bowl Ads

January 30th, 2014

Over the past five years, an average 107 million viewers have tuned in on Super Bowl Sunday, making it one of the most-watched American television broadcasts all year long. According to Forbes, a 30-second Super Bowl advertisement now costs an average of more than $4 million. That’s why we only see top-earning Fortune 500 companies advertising during the Super Bowl anymore.

While you likely have your favorites you watch out for, we have to admit our favorites are (of course) from Dodge. Here’s a recap of the past few Super Bowl ads from Dodge just for you:

2013: A Tribute to Farmers

Dodge’s acknowledgment of hardworking Americans without flashy effects or extravagance is best recognized in the company’s ad from Super Bowl 47. The two-minute spot featured a voiceover by the late radio broadcaster Paul Harvey. The tribute to farmers is truly touching and certainly won over the hearts and minds of fans that Super Bowl Sunday, farmers and non-farmers alike.

As Harvey’s iconic voice delivers his famous “So God Made a Farmer” speech, a montage of stark photos showing farmers at work comes up on the screen. According to ABC News, the photos were taken by 10 noted photographers that Ram commissioned for the commercial, including William Albert Allard from National Geographic and Kurt Markus, a renowned documentary photographer.

Viewers’ reactions to the ad were overwhelmingly positive and sent Twitter ablaze with comments commending the beautiful and memorable advertisement for its simplicity. In fact, this commercial won the 2013 YouTube Ad Blitz content as the best Super Bowl ad of the year.

2012: All That Matters is What’s Ahead

This 60-second commercial reflects the life of an American father and his son. We deduce from the footage of metals and ribbons that the father is a veteran. The ad depicts the man driving his son to school with his voice narrating the scenes. He explains that his son had to wait for him, and now that he’s back, he’s going to teach his son everything he knows.

The commercial ends with the words, “All that matters is what’s ahead” followed by the traditional tagline, “Imported from Detroit.” The sentimental, laidback commercial quietly reflects one of the themes uttered by Clint Eastwood in another ad at Super Bowl 46: Detroit is experiencing a comeback.

2010: Man’s Last Stand

At 60 seconds, this was one of the longer ads during Super Bowl 44. The commercial is comprised primarily of one man at a time staring docilely into the camera while a voiceover explains every simple task he will do to appease his boss, his wife and his friends; “And because I do this, I will drive the car I want to drive,” says the narrator, who is partially drowned out by the roar of the Hemi in the last 15 seconds of the commercial.

Any man who is married or has ever worked a monotonous office job can relate to at least a few of the comments. Of course, wives’ and bosses’ lips may curl upward slightly as they picture themselves making certain requests of their husbands or employees. It’s a comical, lighthearted commercial that deserves some time in the spotlight.

What’s your favorite Super Bowl ad so far, and which one are you most anticipating this weekend? Come by and share your favorites with us, we’d love to hear from you!