Automakers continue to market new designs–so many so that consumers may not recognize every model name or every automaker name out there, but there is one brand everyone recognizes in both name and design: Jeep. Built as a reconnaissance car to be used in the European Theatre during WWII, the 70 year old Jeep brand still builds vehicles that cater to the adventurous.

Winner of “Four Wheeler” magazines Best 4×4 Vehicle of the Decade, Jeep Wrangler Rubicon and Wrangler Unlimited Rubicon—Jeep continues to grant consumers who like to make their own roads the means to do so. Here is a glimpse into why outdoor enthusiasts’ vehicle of choice is Jeep.

Jeep Wrangler comes in three trims: the base Sport, Sahara, and the epitome of off road adventure–the Rubicon. Rubicon comes in two door or for the off road loving family the Rubicon Unlimited four door option.

You can get into a Jeep reasonably with the suggested MSRP beginning at $21,165. Of course prices rise with the trim and options chosen with a high end price that can reach as high as MSRP of $32,050. For that drivers get a fun iconic vehicle that is the baddest off road SUV on the market. However, Jeep is not a luxury SUV. It is all brawn off road but on pavement tends to be bumpy with an interior made for easy cleanups after muddy dusty trips. In other words this is not the best commute car unless you want to take the top off and soak up the sun and endure the pothole bounces.

Fuel economy could be better as well with a 15/19 mpg rating—in the standard Jeep’s 3.8-L Sequential Multi-Port Injection V-6 engine that grants 202 hp and 237 pound ft. of torque.

Buying a Jeep is about getting there in a vehicle that allows you to take the top down and if you like the doors off —and hey if the windshield is in the way just fold it down. Jeep allows the kid inside everyone to come out and play—a very good thing in a sometimes hectic world.